数字媒体语境下文化创意设计讲好中国故事的实践理路研究

Practice Rationale of Telling Chinese Stories with Cultural and Creative Design in the Background of Digital Media

摘要:

探究在数字媒体语境下，文化创意设计讲好中国故事的实践理路，以提升中国文化软实力和中华文化影响力，构建中国文化话语权和话语体系。明确文化创意设计的基本内涵，分析其在数字媒体语境下的发展趋势，包括技术赋能、智能图景、文化传播等方面，并从文化认同、内容创新、文化自信等角度探讨如何讲好中国故事。文化创意设计在数字媒体语境下的实践理路:一方面，应通过创意思维对中华传统文化进行解构和重塑，运用数字媒体进行文化价值观的传递和引导；另一方面，应注重融合现代设计理念、注入中华文化精神、传播中华文化符号，以实现文化认同；再次，挖掘中华传统设计造物中的文化基因、打造文创产品、促进中华文化创新性发展；最后，立足中华优秀传统文化打造品牌IP、运用数字媒体技术彰显文化自信、加强文化创意产业联动推动文化创新转型，以塑造中国故事的时代图景。

Abstract:

The work aims to explore the practice rationale for telling Chinese stories with cultural and creative design in the context of digital media, in order to enhance China's cultural soft power and influence, and to build China's cultural discourse and discourse system. The basic connotation of cultural and creative design is clarified and its development trend in digital media context, including technology empowerment, intelligent picture, cultural communication, etc. is analyzed. How to tell a good Chinese story from the perspectives of cultural identity, content innovation, and cultural self-confidence is explored. For the practice of cultural and creative design in the context of digital media, on the one hand, traditional Chinese culture should be deconstructed and reshaped through creative thinking, and digital media should be used to convey and guide cultural values and on the other hand, attention should be paid to integrating modern design concepts, injecting the spirit of Chinese culture, and spreading Chinese cultural symbols in order to realize cultural identity. Next, it is important to dig out cultural genes in traditional Chinese design objects, create cultural and creative products, and promote innovative development of Chinese culture, so as to realize cultural identity. Finally, it is necessary to build brand IP based on the excellent traditional Chinese culture, use digital media technology to show cultural confidence, and strengthen the linkage of cultural and creative industries to promote the transformation of cultural innovation, in order to shape the era of Chinese stories.