Abstract:The mutual logic between the construction of the identity of national images and the anchoring of the design context of Asian Games aesthetics has become a theoretical basis the construction of Asian Games aesthetics of national images, in which cultural narrative and Asian Games aesthetics are logically linked. This paper expounds the cultural representation and value interpretation of national images by analyzing the global perspective of Chinese cultural narrative, and expresses the causal relationship and effective path of cultural narrative in shaping national cultural heritage and innovation, and cultural communication and exchange. Through the relationship between the construction of identity and the anchoring of the design context of Asian Games aesthetics, the expression of the design of Asian Games aesthetics awakened by "prototype" is elaborated. By integrating the core graphics of Asian Games aesthetics and design concepts, and constructing an image landscape system of oriental poetic imagery through multi-dimensional collaboration of diverse images, and pioneering the use of intelligent technology, this paper conducts self-shaping analysis on the aesthetics image of Hangzhou Asian Games, so as to provide some ideas and directions for the integrated design and systematic communication of major national events in the future.
